China Glaze Fall Preview
The elves at China Glaze have been very busy for they have a lot in the works for Fall 2007. Under the direction of Brand Manager, Susan McCready , the brand is being defined, shaped and refreshed.
The main collection for fall is called X and it’s in honor of China Glaze’s 10th Anniversary. It consists of ten shades named with roman numerals and two Signature Series reds. In conjunction with the polishes a promotional teacup and saucer emblazoned with the China Glaze logo has been created as a way to educate people about the origin of the China Glaze name. “The name China Glaze refers to the high-luster glazes applied to dishware,†explains McCready. “It was the shining final touch.†Thus the tag line, “Celebrating a Decade of Fine Colourware.”
I – Foundation Series in Light Creme
II – Foundation Series in Medium Creme
III – Foundation Series in Dark Creme
IV – Carnation Pink Creme
V – Coral Creme
VI – Deep Coral Shimmer
VII – Plum Creme
VIII – Eggplant Creme
IX – Black Brown Creme
X – Bronze Shimmer
Signature Series – China Rouge (Red Creme)
Signature Series – Red Pearl (Red Pearl)
The first three shades in the X collection (I, II, III) will also be packaged as the Minerals Foundation Series. These flawless neutral lacquers elegantly compliment all skin tones and are called Minerals because they are essential color for every nail lacquer wardrobe. They brighten your Neons, Intensify your Darks and Perfect your French Manicures. All great creations are built on a perfect foundation.
Next up, the Metallics Platinum Series. A limited edition promotion featuring three new lacquer shades to enhance the futuristic fall fashion trends and to add shine to your winter wardrobe. The high luster, pearlescent pigments in these precious colors add “bling†to any nail. The new formulation contains China Clay as a nail hardener.
(l-r) Platinum Pearl, Platinum Silver and Platinum Gold
Finally, inspired by the famous Louboutin Manicure created by Zoe Pocock, China Glaze is introducing The Perfect Pair. Paired with best seller Ruby Pumps, the pack includes a new shade called Lubu Heels a black with red glitter. China Glaze celebrity manicurist Marsha Bialo has been doing the Lubu Manicure in her Los Angeles Salon using Ruby Pumps on the underside and Lubu Heels on top.
Lisa N.
Ms Meatballhead
Birdie
Spa pediccure chairs
Wow. There are a few polishes there that I cannot wait to see. The Black Brown, Bronze shimmer and the Lubu set all are calling out! Thanks for keeping us in the loop.
these all look like beautiful classic colours. i can’t wait to see your swatchings of them. thank you!
Boy do I need Red Pearl, very hot collection.
These are all so lovely! Thanks, Cincy!! *prepares wallet*
This is genius! Thanks for the preview.