Creative Nail Design becomes CND

To many of us from the MUA nail board, this really won’t be a hard transition. Creative Nail Design has always been CND to us. Well now they’ve made it official. The same great products and formulas will now come out under the CND name. The new packaging and design will being rolling out over the next 18 months so don’t be surprised if your beloved Solar Oil bottle looks at all different.

Excerpts from CND’s Press Release

August 15, 2007 – As a leader in professional nail care, Creative Nail Design has steadily grown its business over the last 28 years helping to shape an industry that has reached sales of a staggering $7 billion in the U.S. alone. Now the company is poised to lead the way into the future with a sleek new brand identity, a flagship education facility and a premier salon.

The company, still incorporated as Creative Nail Design, will now be recognized simply as CND. The brand’s new look signifies an overall revitalization that demonstrates CND’s freshly unified and streamlined identity and enables the company to maintain its leadership position while continuing to grow its business in an ever-changing and competitive global marketplace.

CND revealed a modern logo that incorporates Creative Nail Design’s iconic sweeping “C” and a newly designed and unified packaging system for the company’s 300-plus professional and consumer retail products. Because CND products are available in 90 countries and used in 8,000 salons worldwide, they will now have a uniform tri-lingual packaging system that supports CND’s goal to reinforce a consistent global brand identity in all of its international markets. The new packaging will be rolled out in phases over the next 18 months, beginning with the launch of three new Brisa™ gel color collections this fall.

In conjunction with the new logo and packaging design, CND introduced a myriad of new print materials, a new website (http://www.cnd.com/) and a new large-scale trade advertising campaign, all featuring the new logo and directional imagery to support the streamlined CND brand. “We’re rolling out a new generation of ads that are as memorable and expressive as ever. Our campaign includes new corporate ads to launch CND’s fresh look, and category ads to support each of our main product categories: enhancements, spa, essentials, color and hand & body,” explains Kim Natale, Director of Marketing for CND.