SpaRitual Fall 2007 – Intuitive

The intuitive woman doesn’t need a reason—she just knows

Introducing Intuitive, a collection of subdued metals with a sophisticated edge from SpaRitual; new for Fall 2007. Guided by a sensibility far more wise than mere whimsy, she may leave more literal minds looking for answers.

I have to give SpaRitual props for being one of the few nail polish brands to provide realistic and helpful product images for consumers. I’ll admit that when I first saw that one of the shades was named Sage I got a little giddy in hopes that they’d be another fun mossy green on the market. No such luck. In this instance, sage refers to wisdom, not the herb or color. I’m sure all my fellow vampy lovers will be adding Shrewd to their wish lists. All in all, this collection stays true to their earthy, eco-friendly concept.

Sage – Sure proof of intelligent life on earth, this mocha creme grounds the wearer in deep, rich reality

Sharp – In a flash of pure illumination, this silvery champagne with iridescent glitter cuts through illusion to the essence

Savant – No shadows of doubt or shades of gray obscure this gilded, pristinely winter-white lacquer

Street Smart – Jet, onyx, ebony, obsidian – this crystal black is anything but basic

Savoire Faire – Neutrality requires knowledge and grace, keep polished with a gentle rose crème

Shrewd – Deliciously clever yet always thoughtful, warm chocolate with silver shimmer sweetens all negotiation

Beauty is the spontaneous expression of a harmonious mind, body and spirit. SpaRitual – one letter away from “spiritual” – combines luxury with a spirit-conscious philosophy. Dedicated to the environment, the line uses eco-friendly packaging and printing processes. The bottles are made from reusable glass and natural elements and are fully recyclable. The printing processes include soy-based inks, recycled and FSC certified papers. Each exquisite SpaRitual product has been perfectly crafted to enhance your daily life. Enlighten yourself. Be a Sparitualist. Because we all deserve to live the good life.

From conception, SpaRitual has been committed to creating eco-friendly products crafted to raise environmental awareness and cater to the conscious consumer. The use of vegan ingredients and eco-conscious packaging has always been a central concept for SpaRitual.

“As a brand, we are passionate about safeguarding the environment, reducing waste and limiting the use of non-renewable resources,” says Shel Pink, creator of the SpaRitual brand. “I am concerned about the health of our planet and the health of the people that inhabit it”, says Shel Pink, creator of SpaRitual. “The beauty industry is poised to transform the weakened state of both by making responsible choices at the product development level and by offering holistic treatments that heal the mind, body and spirit at the service level.”

SpaRitual polishes can be found at Fred Segal Beauty both in stores and online.

info and images: courtesy of SpaRitual