Fashion Forward with CND

The ribbon cutting to signify the official start of New York Fashion Week is less than 24 hours away. The backstage madness is about to begin for all the models, makeup artists, hair stylists and nail techs. And this season yours truly will be joining them to report the upcoming nail trends straight from the tents, as they’re happening. That’s right, I’ll be at Fashion Week!

So to get an idea of the kind of preparation and backstage frenzy that surrounds Fashion Week, I had a nice little chat with Roxanne Valinoti, CND’s Backstage Nail Team Manager. An accomplished nail artist who has worked with countless celebrities, Roxanne is an International Educator for CND who has been part of the Fashion Week team from the very beginning. During our talk, we not only discussed Fashion Week but also CND’s Spring trend forecast and manicure techniques.

Fashion Week
Last September, CND ascended on New York Fashion Week with a team of 20 artists to tend to more than 37,000 fingers and toes at 62 shows in only 10 days. Now that’s a lot of polish!

So what goes into the planning and preparation for taking on such a venture? Two months prior to show time the CND team starts working with the fashion designers to plan the right nail look to showcase their collection. And at the two week mark, a team of three artists get to work in CND’s production suite creating pre-made tips.

The creative process is a collaborative one between the designers and CND Co-founder and Style Director Jan Arnold. Even though each designer has a specific look they want to convey, Jan is always at the ready with ideas for different nail styles, designs and colors. When needed, colors will be custom blended to match a pantone or fabric swatch. Last season there were custom blended shades making their way down the runways at 3.1 Phillip Lim, Akiko Ogawa, Benjamin Cho, Costello Tagliapietra, Karen Walker, Malandrino, Ports 1961, Three as Four and Twinkle.

Then there are the designers that really take it to another level with custom designed nail tips. For example, when Kimora Lee Simmons announced the Russian theme for her Fall 2007 Baby Phat show, Jan showed her handmade badges she brought back from Russia. Kimora wanted them on every nail of the models hands but production for that would have taken months. In all 40 badges were made from a mix of liquid and powder that were then painted and embellished before being attached to each model’s thumbnail. Last season, L.A.M.B. had reverse french tips, Renee Larc requested a pink and white moon manicure and the Snoopy For Fashion charity show featured Peanuts characters. They were all created in advance and applied with a nail shield that peels off to prevent damaging the nailbed.

Trends
When it comes to nail trends, CND doesn’t follow them, they set them. And this is what they see for Spring 2008.

Healthy, clear pastel tints, like lip gloss for the nails
CND’s spring collection, Plexi Pop is filled with sheer, glossy shades, resembling lucite. They were shown on the models at BCBG, Behnaz Sarafpour, Chaiken, Chris Han, Douglas Hannant, Luca Luca, Peter Som and Rachel Roy just to name a few.

Bright pops of hot pink
Brights including pink popped on the runways at DKNY (Hot Pop Pink and Hot Pop Orange), Lyn Devon (Passsionfruit Poppy) and Pegah Anvarian (Studio 54, Burn and Orange-a-Peel).

Dark nails are the new classic for dressed up events
Chic dark tips and toes graced the scene at Badgley Mischka (Fedora topped with Decadence), Marchesa (Nail Noir), Max Azria (Limited Edition) and Proenza Schouler (Moroccan Ruby).

Techniques
Working in such a fast paced environment takes poise, patience, skill and the right products. Roxanne shared with me some of her favorite products and techniques for surviving the backstage insanity.

• 5-6 designers requested a matte finish. To achieve the look wait for you top coat to dry and hit it with the gray side of the girlfriend buffer.
  
• When it comes to mixing polishes, be careful. Roxanne suggests you stay within the same brand to avoid any dangerous chemical reactions.
• CND Air Dry is the preferred top coat for its shine and drying time even though Speedy is faster.
• CND Serenity is the backstage basic nude and all around go to color for a clean polished look.

So now that we’ve seen what Spring has to offer, I look foward to bringing you with me as I go backstage to see what Fall 2008 will be all about. Stay tuned!