Coming Soon – COVERGIRL #instaGLAM XL Nail Gel
Thanks to the DVR, I rarely watch commercials but, when something catches my eye, I hit rewind. That’s what happened over the weekend when I spied a new COVERGIRL ad with Katy Perry featuring a new COVERGIRL #instaGLAM collection.
When I realized a new line of nail polish was involved, I had to investigate. Get ready to stalk your local drugstores for the COVERGIRL XL Nail Gel.
COVERGIRL’s new #instaGLAM Collection is inspired by generation NOW. We are living in an insta-era with millennials wanting to look picture perfect 24/7, while experimenting with the latest beauty trends. The #instaGLAM Collection empowers women to create like – worthy beauty looks so they can be ready in a snap.
COVERGIRL XL Nail Gel
As much as I wish brands would stop trying to “make fetch happen” by including “Gel” in the names of their polish and treatment lines (it will never be the same as Gel Polish), I get that it’s a brilliant marketing technique. People flock to anything that sounds like it will deliver a gel-like finish and wear without the need for UV or lengthy removal.
Considering how impressed I am with what the P&G Labs did with the Outlast Stay Brilliant Nail Gloss, I’m hoping XL Nail Gel delivers just as well, even if it’s not “gel.”
The COVERGIRL #instaGLAM collection includes
COVERGIRL Colorlicious Lip Gloss
COVERGIRL Ready Set Gorgeous Concealer, Foundation and Powder
COVERGIRL Bombshell Curvaceous Mascara by LashBlast
To celebrate the launch, COVERGIRL sent spokesperson Katy Perry an #instaGLAM themed cake, as shared on their Instagram, and released this new ad.
The COVERGIRL #instaGLAM collection officially launches in July 2014 at mass retailers nationwide but, according to Nouveau Cheap, displays are already popping up at Walgreens in select markets and I found the XL Nail Gels on Amazon.com.
Who else is excited try this new line of polish? Are you loving the sleek Colorlicious Lip Gloss packaging as much as I am?
Disclosure: Images courtesy of COVERGIRL. Affiliate links appear in this post. When you purchase through an affiliate link, you help support this site. For more info view my Disclosure Policy.
Lisa N.
Ms Meatballhead
Birdie
Spa pediccure chairs
I’ve seen the lipglosses at Walgreens but they seemed a little pricey for Covergirl at $9/ea. I can’t wait to try the polishes though! Thanks for the info!
They were $9 at your store? When I saw them at Walgreens last weekend they were $7, I think.
Pretty nail polishes.
Can’t wait to try this sleek Colorlicious Lip Gloss & XL Nail Gel
Looks interesting! Thanks for putting these on my radar! A bit off-topic – do you have any plans to review the Maybelline Bleached Neons or the OPI Brazil collection? Would love to see your swatches of both!
Hi Carrie! They Maybelline Bleached Neons are coming up soon.
I saw these about a week ago at Wag’s and wasn’t impressed with the color selection. I also thought it was kind of ironic that the bottle size is 13ml – its not extra large by any means.
I did find the glosses, the XL’s and the Hunger Games full size items at a Walgreen’s here in Birmingham, MI. They look good but I forgot my coupons, so I didn’t buy anything. YET.
Ran across a display of this polish at Walgreen’s yesterday and picked-up the blue. Don’t have the bottle close-by so can’t give the name. I swatched it on a nail wheel this morning and can tell you it’s a highly pigmented creme with a decent formula and nice shine. It’s almost a one-coater, but two is beautiful. When I change-out my current mani I will try it and see what the wear is like.
I’ve seen the XL polishes at BBB. They are $5.99 apiece, but I didn’t buy any because the color selection wasn’t very interesting. It is nice that Cover Girl’s nail products are made in France, though.