Essie
ALU’s 365 of Untrieds – Essie Little Brown Dress
365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
Today made me realize why the Bangles sang a song called “Manic Monday.” This was one CLUSTER (as my friend Nancy would say) of a day. I spent my morning aiming a hair dryer at the wall of ice in our beer fridge so I could save the two kegs inside from spoiling. The rest of my afternoon included getting prices on garage door openers since mine decided to die over the weekend while the boyfriend was away at a hockey tournament, of course. By the time I got around to removing my Inglot 646 manicure, I should have expected to find that it STAINED my nails Smurfy blue. After all everything comes in threes, right? Even though my precious Orly Cutique removed most of the staining I was so not in the mood to even think about applying a light colored polish. Instead I decided to itch the brown nail polish scratch that Estee Lauder Chocolate Crave started. I went hunting for an untried brown and stumbled upon Essie Little Brown Dress. |
ALU’s 365 of Untrieds – Essie Dive Bar
365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.
In December we talked about Essie entering the mass retail market with an edited selection of their core collection colors and new retail exclusives. “Retail exclusives” made my ears perk up so I was curious to see what kind of colors the mass consumer would get versus what Essie offers to salons. To be honest when the L’oreal buyout of Essie became public I was skeptical of how this type of change would be received. Unlike a lot of salon brands that have ended up filtering into mass retailers via the gray market, Essie was one that I rarely came across. At least in my tiny piece of the universe. But I have yet to hear a big uproar from the salon community about L’oreal bringing Essie to the mass crowd. Anywho, as soon as I spotted my first Essie retail display I zeroed in on the blues and greens and came home with Dive Bar and Trophy Wife. Of course I rush to buy these colors and where do they end up? Good question. This past weekend I was cleaning out a drawer looking for receipts (oh joyous tax season) when I found the polishes still in the drugstore bag. I must have hid them in a fit of de-cluttering before they made their way to the polish room. I decided to give Essie Dive Bar a whirl first. |
Essie Goes Retail
Essie nail polish has become a staple for salons worldwide. It’s rare to walk into a nail shop or salon and not see those iconic square white-capped bottles lining the walls. When the news broke about L’oreal acquiring Essie we all wondered what this would mean for the brand. Well now you’ll be able to find this manicurist favorite at your local retailer.
Essie has pared down its core color collection to a tightly edited lineup for retail offering 100 nail colors and 16 nail treatments to consumers.
New York, NY – November 30, 2010 – essie, the global brand and ultimate nail color authority, beloved by millions and available in more than 250,000 salons worldwide, is now at retail. 100 classic and of-the-moment colors, hand-picked by Essie herself, will be on-shelf in stores along with 16-skus of custom nail care solutions. It’s absolutely everything a woman needs for a salon-perfect manicure – at home!
The essie in-store experience promises a shopping experience like no other. essie brings the salon environment to retail with upscale, bright white merchandising units that make it easy for her to shop the collection and find the colors that speak to her.
Keep reading for more info on where you can find seasonal collections and see the full retail and salon color lineups.
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Essie Winter 2010 – A Winter’s Tale Collection Preview
Essie’s Winter collection, A Winter’s Tale, brings us yet another GREEN! You’d think I’d get sick of greens after a while but I really don’t. I still get excited when a new one comes out in hopes that it will be totally different from the plethora of greens in my Hoarders-worthy collection.
Chase winter’s chill with a shot of smoldering color and a hint of mystery. Whether it’s a glittering New Year’s Eve bash or a quiet tête-à-tête by the fire, this sexy palette of intriguing colors speak volumes without you ever uttering a word. As you make your entrance, let them be beguiled as they wonder, “Who is that Masquerade Belle?” Check out a preview of the colors including bottle shots and color descriptions after the jump! |
Fashion’s Night Out with Chanel, Essie and MAC
Fashion’s Night Out, as Nancy from Beauty411 would say, was a cluster! I chose to go to SoHo and I think every other person on the planet was there. Seriously, cars couldn’t get down the street because people were standing twenty deep outside a store just to get a glimpse of a celebrity.
With over 900 events at stores all over New York City, trying to figure out a game plan was a challenge to say the least. Of course I KNEW I was going to the new Chanel SoHo Boutique, how could I not, but the rest of the night was up in the air. With my friend, and roommate, Nancy at my side we trekked all over SoHo marveling at the crowds and accidentally stumbling across one of my Top 29 events of the night. Read on to find out all about my Fashion’s Night Out adventure with Chanel, Essie and MAC. |
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