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ALU’s 365 of Untrieds – “French Twist” Manicure with Zoya Caitlin & Dove

zoya-caitlin-dove-nail-polish-intimate-collection-spring-2011 365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.

Today I’m recreating a look straight from the NYFW runways. Over the past few years Zoya has become quite a presence at Fashion Week and during the Fall 2011 shows they came up with a look they’re calling the “French Twist.”

Using two polishes from the Spring 2011 Intimate Collection, I tested my freehand skills polishing a French tip.  Keep reading to see how it turned out.

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ALU’s 365 of Untrieds – Zoya Julieanne

zoya julieanne nail polish bottle 365 untrieds 365 of Untrieds is my personal challenge to weed through the polishes in the ALU stash that I’ve been wanting to try but just haven’t gotten around to.

I’ve seen a few comments from readers saying they are disappointed that I won’t be reviewing new nail polish collections.  I wanted to reassure you all that that isn’t the case.  Just because I am launching this 365 project DOESN’T mean that I won’t be reviewing current collections.

The Zoya Wicked collection launched in Fall 2010 as a set of six sparkling shades with names matching the Dancing With The Stars pro dancers.  While the collection was pretty, only two colors really stood out to me, Edyta and Julieanne, a smokey olive green and jewel toned purple.  Being that my favorite colors are green and purple, in that order, it’s really no surprise that those polishes called out to me.

Alas, they’ve been sitting since Fall in my “to be worn” bin and haven’t received the love they deserve.  Since I’m pretty season-less in my manicure choices I figured today is as good a day as any to give Zoya Julieanne a whirl.

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Current Obsession – Zoya Crystal Nail Polish

By on December 15, 2010
in Blue, Holiday 2010, Winter 2010, Zoya with 70 Comments
I’ve been experiencing a major nail polish depression of late.  I’m having issues finding polishes that truly thrill me to my core.  It’s not that I’m not enjoying polish or anything but I haven’t had too many OH.MY.GOD. moments this fall.

I don’t know what it is but I feel like everything “new” that comes out is something I’ve seen before.  That is until I put Zoya Crystal on my nails.  I didn’t just have an OMG moment.  More like an OMFG IT’S BEAUTIFUL moment.  I’m so smitten with the color I’ve worn it three, THREE, times.  Once for eight days and it still looked fab!  And if that’s not telling of my adoration, I don’t know what is.

Crystal is the star of the Zoya Flame collection for Winter 2010 and if you keep reading, you’ll see why.

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Zoya Color Spoons – Exclusive Product Preview & Comparisons

By on September 1, 2010
in Collection Previews, Zoya with 56 Comments

Zoya Wants To Spoon With You

zoya color spoon green wicked wonderful

Do you REALLY love nail polish? Have you ever purchased a color online or from a color chart only to find that it doesn’t match the picture? Have you always wanted to be able to try on nail polish the way you do clothing?

Well, what if you could see EXACTLY how any Zoya color would look on YOU before you buy it? What if you could make sure you ALWAYS get your perfect pink? Or perfect red. Or purple! ANY color! Any shade, EVERY TIME! Well now you can…

The fairies at Zoya have flipped the script when it comes to shopping for nail polish online. Thanks to the Zoya Color Spoons you can see the actual polish colors before buying with no real out of pocket expense.  This new innovation in the online shopping experience is going to change the way you buy nail color.

ALU was granted the exclusive blog preview of the actual color spoons to answer any questions as to how the spoons stack up against the real deal.  See for yourself!
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Cosmoprof 2010 Day 2 Recap

By on July 20, 2010
in CND, Cosmoprof, Orly, SpaRitual, Zoya with 35 Comments
cosmoprof-day-2-2010 Monday was utter craziness at Cosmoprof North America. Christine and I arrived bright and early and hit the ground running.

We met with the teams at CND, OPI, Orly, SpaRitual and Zoya and I think by the end of the day we were both visually overwhelmed.  You can’t really grasp the scope of how large this show is unless you’re here.  Outside of all the major nail, hair and skin care brands that are represented there are a tons of smaller and international brands to check out.

Three of the big trends I’m noticing are keratin treatments, hair tinsel and gel polish.  The amount of brands that have come out with those three products is exploding.  Check out our finds from Day 2 after the jump!

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